Q1 2024 Performance of Top iOS Food & Diet Apps in the UK

In the first quarter of 2024, the UK's iOS platform saw notable activity in the Food and Diet Tracking app category. With data provided by Sensor Tower, we can delve into the performance of the top five apps in this space.

MyFitnessPal: Calorie Counter experienced a steady trend in revenue, peaking at approximately $203K in early February and then stabilizing around $155K towards the end of March. Downloads for the app saw a decline from 27K in the first week of January to around 15K in the last week of March, while weekly active users dropped from 881K to approximately 715K over the quarter.

NutraTech Ltd's Calorie Counter + also showed a revenue high in the first week of January at around $213K, with a subsequent downward trend, ending the quarter at nearly $137K. Downloads dipped from 19K to under 10K, and weekly active users decreased from 67K to about 56K.

Slimming World saw its revenue peak at nearly $50K in the last week of January, with a general decrease over the quarter, closing at around $33K. Downloads began at 9K and dropped to 1.7K by March 25th, while weekly active users saw a slight increase from 179K to 144K.

Deliciously Ella: Feel Better had its highest revenue in the first week of January at about $45K, with a noticeable decrease to $17K by the end of March. Downloads showed a decline from 1.4K to just over 200, and active users also decreased from 4.5K to 3.3K during the quarter.

Lastly, Lose It! – Calorie Counter by FitNow showed a similar trend, with revenue starting at $47K and then decreasing to $18K. Downloads decreased from 5.5K to just over 3K, while weekly active users fluctuated, ending the quarter at around 94K.

For more insights into app performance and trends, Sensor Tower provides a full suite of analytics and data to help understand the mobile app ecosystem.